Benefits of a product comparison on webshops

Increase conversion

Potential customers are more likely to buy something when they are provided with enough tools to make an informed decision. A smart comparison widget not only allows them to compare your products side by side, it also informs them about the meaning of the differing specifications from the products in their selection. This takes away doubt and makes the decision to buy something easier. 

Reduce returns

A comparison tool reduces returns by helping customers make more informed purchasing decisions upfront, minimizing the mismatch between expectations and reality. When your potential customers can easily evaluate differences in features, prices, and reviews side by side, they are less likely to choose a product that doesn’t meet their needs. 

This clarity lowers uncertainty and prevents impulse or poorly informed purchases, which are a major driver of returns. 

Increase customer loyalty

An ecommerce site that is easy to use, and provides customers with the right information and the tools to find the product they need will drive up the number of return customers.

Reduce bounce rate

Providing potential customers with a comparison tool allows for interactivity on the site. This helps to reduce the bounce rate. 

Improve SEO

Offering a comparison tool both engages customers and increases internal links, this will keep customers longer on your site which will in turn result in search engines marking your site as high quality thus ranking it higher.

Reduce support questions 

Customers won't have to ask what the difference is between similar looking products, in a product comparison table they can easily see it for themselves. And with our smart product comparison, they won't have to ask what the differences mean: there will be a tailor made explanation with each of the differing spec explaining everything they need to know.